Get certified.

Are you college student looking to boost your resume? On a budget? Want to expand your expertise in advertising, public relations, or truly any communications of some sort? Trying to simply shine a little brighter amongst others when applying for a job? Look no further than a tool you probably use every single day…Google!

Google Partners have created a number of convenient, knowledgeable, and FREE online courses, which allow you to receive a certification in either Google Analytics, Adwords, or Search once you pass the course!  If that hasn’t sold you yet, the certification lasts up to two years!  Deciding that I wanted to vamp up my qualifications, I went ahead and chose to try and get my certification in Google Analytics, a service Google offers to track and report the flow of website traffic.

Thankfully, Google makes it pretty simple to follow along and gives great detail throughout the course with videos and short quizzes (so I’d suggest you take some notes!). Study up and pay close attention to the modules, then set aside 90 minutes to take the 70 questions exam that you’ll need to score at least an 80% to pass.  If you happen to be having a bad day and don’t pass, no worries.  You’ll be able to freshen up for a week before being able to take it again.  Luckily, I passed the first time and managed to get only two questions wrong!  Rock on! B)


Now that I’m certified, I’m interested to see where and when I’ll be able to apply this knowledge to my major; Advertising and Public Relations.  Being that analytics lets you see how much traffic is coming through your website, I’ve found it extremely fascinating to see how often my blog is being viewed and when the busiest times are on my WordPress.  I’m eager to continue writing on this blog.  I’ve already come up with plenty of different things I’d like to start and keep up with them consistently.

Reflecting over this semester, I’m very much grateful and humbled to have had such positive, influential, and motivating professors who truly care about my success.  I’ve grown so much more as a professional within this past semester; creating a portfolio, perfecting my resume, developing campaign planbooks, expanding my ability to design, strengthening my presenting skills, starting a blog, improving my understandings of technologies, and more.  Im ecstatic to see my continuous growth through future internships and jobs and truly watch my overall work and design evolve as I teeter through different obstacles throughout my career as a designer, social media manager, and advertising consultant.  This semester I truly blossomed in a field that I’ve just started to bud in.




Svendor, H. (2016, December 10). Google Analytics Results [Screenshot].

Svendor, H. (2016, December 10). Google Analytics Certificate [Screenshot].


Am I on the right path?

I was thrilled to be taking a trip downtown with the GVSU Advertising Club to take a tour of AUXILIARY Advertising & Design agency today, but was pretty upset to hear that the tour was being postponed. 😦  Looking at their website, I’m ecstatic that I’ll be able to tour their facility at a later date.  I’m fascinated by the work they’ve done and their overall take on design.  This semester I’ve started to invest myself in classes in ways I never have before.  Before deciding on an Ad/PR major, the goal was just to get a good pass the class.  Now I find myself really applying myself and trying to showcase a piece of who I am through each assignment I’m given.



GVSU Advertising Club. (2016, December 8). Cancelled AUX tour [Screenshot].

Looking ahead to next semester (and even farther at the journey of my college career), I wanted to sit down with an advisor and make sure that I’m on the correct path to success for next semester and following school years to come.  I was lucky enough to score an appointment at the CLAS advising center minutes after finding out about the cancelled tour.  I met with my advisor, Doris, and discussed what my schedule should look like over the next few semesters in order to graduate in a timely manner.



Svendor, H. (2016, December 8). CLAS Advising Center [Photograph].

Being that I switched a year and a half into school, I’m a year behind.  After analyzing what classes I’ve taken and what I have left to take, I decided to switch my catalog year from 14-15 to 16-17 (I’m not really sure what this entails other than the fact that I have 3 less credits to take).  This will allow me to use a class I’ve already taken and apply it towards my major, as opposed to it being used as an elective.  I had picked up a minor in Marketing halfway through this semester but decided to drop it today and look into taking Marketing classes to apply as electives towards Ad/PR.  We discussed internships and ways for me to discover more interesting opportunities using Grand Valley’s resources.  I’ve already began to do some research on GVSU’s website and looking further into both the career fair and Laker Jobs.

Overall, I’m really proud of the progress that I made this semester moving forward in my field of study.  I was fortunate enough to create a PR campaign for a real-life client from Grand Rapids, expand my knowledge in graphic design and explore my creativity resulting in a portfolio to show future employers, joining the Advertising Club at GVSU, running the social media for my sorority along with being elected as the Public Relations Vice President of my sorority, and starting a blog that I hope to update regularly in the future.  I really ‘packaged’ myself this semester, and I’m ecstatic to see what’s to come.  I have a lot more to learn, but I’m very appreciative of the chances I’ve taken this year with Advertising.  And with that – my 2016 went out with a bang!  2017 is going to be a year full of self-reflecting, motivation, determination, and perseverance.

Resumes, Internships & Careers – Oh My!

10 DAYS until the semester is over.  MY GOODNESS.  With now (almost) two semesters of being an Advertising/Public Relations major under my belt, it’s now time to start thinking about internships and jobs in my field.  I decided to visit the career center, not only for an assignment, but to make sure that I’m on the right track and have an appropriate resume to prove to companies and employers that I have what they’re looking for.



Svendor, H. (2016, December 1st). Career Counselor [Photograph].

During my appointment, Mrs. Knapp and I reviewed some ways to make my resume shine!  Being that I’d like to show off my creative and intuitive side to companies, I put a splash a color in my resume that most people wouldn’t have from just any template they found off of Google.  Adding that touch of flair helps you stand our to different employers and gives them a better chance to remember you.  We discussed breaking up the sections that I currently have and breaking them into smaller sections to really focus what accomplishments I can show off in my different levels of experience.  I plan to retouch my resume over holiday break (when I have a little more time to actually breathe) and bring it back to Mrs. Knapp next semester.  It will give me the perfect amount of time to perfect it and strengthen my brand image as I embrace the second semester head on; looking for internships and jobs that will offer me a greater experience in my field.  The GVSU 2017 Career Fair is coming up in February and I’m eager to show employers what I could add to their team!



On the hunt


This semester of school flew by quicker than a toupee in a hurricane.  With the first semester coming to a close, I’ve been finding positions and companies I could see myself working for in the near future.  My emphasis in Advertising drew me to find some internships/jobs that deal with promoting social media, creating content and graphic designs, presenting/brain storming ideas for a company/client, etc.  I’m looking forward to being submerged into the “Big Girl World”!! 🙂

While doing research, I noticed that all of my selected jobs included strong communication skills whether that be writing, presenting, or being able to work together with clients and other employees.  Most employers also want someone who is knowledgeable about Adobe software products along with Microsoft Office products and Google programs.  This semester has pushed me to learn more programs that companies frequently use, such as Google Analytics, Adobe InDesign and Adobe Illustrator.  Not only have I had the chance to work with Adobe InDesign in my Technologies in Advertising class, but I’ve had plenty of experience through out my Basics of Graphic Design class. Below is an example of some of the social media content I’ve created using Adobe Illustrator and Adobe InDesign.

This is currently being used as the Facebook banner for my sorority’s page:



Svendor, H. (2016, November 30th). Gamma Phi Beta Facebook Cover Photo [JPEG Image].

Take a chance to look at some of the unique careers/internships that are available in just Michigan!

  1. Marketing and Communications Specialist with Arbor Circle in Grand Rapids, MI

Indeed Marketing and Communications Job Description

  • Working knowledge in Adobe Creative Suite (Photoshop / InDesign)
  • Microsoft Office & paid marketing channels and technologies
  • Content management systems (Drupal) & digital marketing.


2. Internet Marketing & Social Media Specialist with Unifirst in Taylor, MI

Internet Marketing & Social Media Specialist Job Description

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Google Adwords
  • Google Analytics
  • Search Local (Maps)
  • Social Media
  • WordPress blog


3. Social Media Content Creator with Leo Burnett Group in Troy, MI

Social Media Content Creator Job Description

  • “Maker” skillset including art direction, design, copywriting, photography, video editing, conceptual thinking
  • Digital animation and motion graphics skills
  • Proficient in Adobe creative suite


4. Internal Communications Internship with Steelcase in Grand Rapids, MI

Internal Communications Internship Job Description

  • Proficient in Microsoft Office, including PowerPoint and Word.
  • Knowledge of Adobe Creative Suite.
  • Strong understanding of social media and intranet platforms.


5. Associate Digital & Social Media Strategist with Henry Ford Health System in Southfield, MI

Associate Digital & Social Media Strategist Job Description

  • Minimum of one year of combined digital/social media experience
  • Proficient in Microsoft Word, Excel, and PowerPoint
  • Experience with Google Analytics or other metrics platform certification preferred
  • Experience with creating reporting dashboards (iDashboard) preferred