Using social sites to boost sorority PR


For this project, my task was to utilize Google Adwords to help promote my blog.  Taking a couple of Ad/PR classes and joining the Advertising club have given me some exposure to Google Adwords, but I never had the chance to get hands-on experience with it until CAP 105. I’ve learned quite a bit about SEM/SEO and find great interest in the idea of discovering ways to boost a website’s hits. It was fun finding ways and alternate keywords that would best reach my target audience.

The Google Keyword Tool is a part of a much larger concept: search engine optimization (SEO).  This involves the process of optimizing your web page so that your site will have an increased chance of visibility on search engines, which in turn boosts the website visibility and ranking.  There is a lot to learn about SEO and keywords, and what it takes to make your website SEO friendly.

5 Terms to identify my blog:

“Advertising” = 100K-1M

“Graphic Design” = 100K-1M

“Gamma Phi Beta” = 10K-100K

“Trends” = 100K-1M

“Social Media” = 100K-1M


5 alternative terms Google Adwords suggested:

“Ads” = 1M-10M

“Editing Software” = 10K-100K

“Sorority” = 100K-1M

“App Advertising” = 1K-10K

“Social Sites” = 10K-100K


File Oct 13, 11 34 44 PM.png

Svendor, H. (2016, October 13).  GVSU Gamma Phi Beta [Screenshot].


By promoting different photos on Instagram, Gamma Phi can put out ads to help boost their image.

I used an editing software to put together our last CAP 105 video project, which in return I used for our social media sites.

I am extremely proud to say that I run my sorority social media pages.

App advertising is a new form of advertising.  It allows you to promote your business through different apps your target audience may use.

The Gamma Phi Beta social sites are tailored to fit the target audiences that are following that page.  Twitter is treated differently than Facebook, and the same goes for Instagram.



Eta Delta Chapter,  (2016). Gamma Phi Beta at Grand Valley State University. Retrieved October 13, 2016, from Facebook,

Olenski, S (2014, March 26). 7 Reasons Why Your Business Should Invest In SEO. Retrieved October 13, 2016, from Forbes,



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